Nada Sobhi

If, like many businesses, you’ve considered hybrid events as part of your marketing strategy, then you need a hybrid event checklist.
This checklist helps you stay focused on every detail in your hybrid event from the moment you start thinking about it till the final step where you're done with your event.

Did you know that over 86% of B2B organizations “see a positive” return on investment (ROI) from their hybrid events “7 months after the event date?”

Virtual events are growing in number and capabilities but many businesses are still looking for better opportunities or rather alternatives. One such alternative is: hybrid events.

This article tackles what hybrid events are and how to create a successful one.

Customers are an essential part of any business. It’s what keeps a business running. But the number one struggle is customer retention.
It’s keeping those customers coming back to your store over and over again.
Many businesses often see customers walk in a store, make a purchase, and leave never to return, which results in a faltering business.
What they need is customer retention, here's how they can retain customers.

Have you considered how using virtual networking ideas can make your event more exciting?
You probably may have. But the problem is that many businesses don’t know how to manage a virtual networking session.
Their big question: Can virtual networking mimic networking in physical events like the old days?
The answer is: Yes, it can. But it's going to be a different experience.
In this article, we're offering networking ideas along with tips for event organizers, speakers, sponsors, exhibitors, and attendees.

Whether you’re an online e-commerce business or if you have a physical store, you’ve probably dabbled in the world of advertising, particularly Facebook ads. This probably brought you before the term return on ad spend (ROAS) and the ROAS Formula.

This article helps you understand the ROAS formula, what a good return on ad spend it and how to improve your ad campaigns.

In the new normal, there are virtual events and virtual booths.
Both businesses and attendees knew what a booth looked like at an in-person event.
As an exhibitor or sponsor, you knew the amount of space you had, your location on the conference grounds, and had the opportunity to play with shapes and colors to stand out.
But what about a virtual booth?
This article offers 16 tips to help event organizers as well as exhibitors and sponsors with making the most of their virtual booths.

When you’re running an e-commerce business, there are many metrics to consider to keep your business running, making revenues, and profits.
Among these metrics are two often mixed up terms. They are: return on investment (ROI) and return on ad spend (ROAS).
This article focuses on the difference between ROI and ROAS and how e-commerce businesses can use each of them and when they should.

Did you know that 49% of marketers believe that engaging audiences in a virtual setting is key to a successful event?
It’s true. Whether you’re running a virtual conference, event, expo, job fair, or anything in between, failing to engage your audience means they won’t come back to future events.
To overcome this dilemma, we’ve compiled a list of 13 virtual conference engagement ideas to help you out.

What makes Sally a more valuable customer than Andrew? To determine that, you need to understand what customer lifetime value is, how to calculate it, and then learn how to increase customer lifetime value.

Whether you already have an e-commerce business or are planning to launch one, understanding the following e-commerce vocabulary and e-commerce metrics can help you grow.

Whether it’s ROI, CAGR, AOV, or something else that doesn’t come with an acronym, metrics have been around since forever.

This list includes the most-commonly used and asked about e-commerce metrics and vocabulary along with terms related to Google marketing and email marketing

Did you know that by 2021 (yes, this year!) there will be roughly 2.14 billion online buyers? That’s almost 27% of the world’s population!

What this means is: E-commerce is growing – fast!

But managing an online store isn’t easy. With more stores moving online, store owners and marketing managers need to automate many processes to grow and scale.

That’s why e-commerce automation is big these days and is continuously growing.

Find out what e-commerce automation is and how it can work for your business.

Who doesn’t want a successful virtual event?
This article offers 18 tips to help businesses, small and large, create successful events, engage their audiences, and create unique experiences.

No metric in e-commerce is 100% foolproof. That’s why store and business owners should rely on several metrics to boost their sales and revenues. One of those metrics is the average order value (AOV).
In this article you'll learn what average order value is, how to measure it, and how to increase it to generate more revenues and profits.

The past 12 months have had more impact on e-commerce and customer behavior than any other time in the years and decades before.

But to know what's to come, businesses need to be aware of the e-commerce trends for 2021 and make them work for them.

Events have been an essential area for marketing, networking, and sales for many businesses for the past few years. But 2020 has forced the shift towards virtual. Particularly large-sized events like conferences. Businesses are now shifting towards virtual conferences.
But how do you run and manage a virtual conference? And how do you engage attendees?
This is what this quick guide is about: Conducting a successful virtual conference.