Nada Sobhi

Cairo witnessed its first E-commerce Summit on Wednesday, 26 September, bringing together CEOs and top executives from top brands and startups from across the country.
Hundreds attended the event held at The Nile Ritz Carlton, where topics such as driving digital transformation in companies, education versus real-life work needs, taxes and legislation for the digital scene, among others were discussed.

Guest post by Nada Adel Sobhi on four lessons learnt about writing through reading with solutions on how to overcome these problems.

Writing tips are everywhere, but as a reader, you start to make your own connections and mental notes from books. From show don’t tell, to characterization, to pacing, a book has many facets that make it whole and unique even if plots become similar from time to time.

Investment Residential
By Nada Adel Sobhi
Where should I buy? A question that baffles every soon-to-be couple, every father looking to buy a property for his child, and every investor looking to make a profit.
The decision to purchase a property involves a number of aspects that determine the pros and cons of said property; location, access, facilities, surrounding commercial venues, and future resale value are just a few that come to mind.
In the current Cairo property market, older areas cl...

Tourism
By Nada Adel Sobhi
Recently, the Egyptian government has prioritized plans designed to boost the real estate, hospitality, and tourism sectors in the country. The real estate sector especially has been viewed as the most resilient in the face of the dwindling economic conditions the country has suffered from over the past five years.
Egyptians tend to hedge against inflation and a weakened currency by investing in real estate. “The investment culture in the domestic market classifies ...

Overview
By: Nada Adel Sobhi
Despite the current economic situation, the Egyptian government has been focusing the larger portion of its plans to attract foreign direct investment (FDI) into the country. One industry that has been benefiting from the inflow of FDI is the real estate, especially in terms of projects in new non-urban areas.
To secure investments in new areas that far from main cities a nation-wide infrastructure scheme, dubbed the National Roads Project (NRP), was launched in A...

Book blogger and writer Nada Adel Sobhi interviews SipOf.Ink co-founder Mouneer Rabie about their new startup and chatbot.

By: Nada Adel Sobhi
Editor-in-Chief of HR Revolution Middle East
“Being an entrepreneur is the most difficult start.”
On Monday, 29th of February, 2015, the Strategic Marketing and Entrepreneurship Center (SMEC) affiliated to the Arab Academy for Science and Technology (AAST) hosted the first seminar in The Founders series.
The event saw the founders of five startups across Egypt discuss their projects, how they brought them to light, the difficulties they faced, some of which were quite funn...

With the rise and spread of the internet, job seekers now do most of the job searching online through employment websites, connections via social media and occasionally through their friends.
While researching job opportunities in my field and in others, I’ve come across some significantly strange postings, particularly in terms of number of years required and the salaries.
I’ll begin with the salaries, which are probably the first thing a job seeker looks at during the search and is most oft...

By: Nada Adel Sobhi
Editor-in-Chief of HR Revolution Middle East Magazine
Between 22 and 24 March 2016, Pure Spot Congress and Event Organizers will host the Lifestyle Expo 2016 at InterContinental City Stars Cairo.
The expo will showcase the latest trends and innovations in the health, nutrition, fitness, bodybuilding and lifestyle industries.
The three-day event will be the meeting place for many professionals and medical and fitness experts, including: nutritionist Dr. Mona Radamis, health...

Interviewer: Nada Adel Sobhi
Editor-in-Chief of HR Revolution Middle East Magazine
HR Revolution Middle East Magazine: Where did you graduate from? And have your studies helped you in becoming a jewellery designer?
Mona Bizzari: I graduated from the American University in Cairo (AUC) with a bachelor in Computer Science. The method used in my studies, rather than the content, did in fact help me in my work.
HR Revolution Middle East Magazine: When did your passion for creating accessories and ...

By: Nada Adel Sobhi
Cairo – Mubasher: UAE-based startup The Luxury Closet is looking to expand its operations in Egypt, officials and representatives told Mubasher in an exclusive interview.
Although the most populous Arab country had not been in the startup’s original plans, The Luxury Closet’s founder and CEO Kunal Kapoor stated that “after collaborating with some high-profile Egyptian Influencers, we realised the potential Egypt holds for our market, and it became a larger focus for us.”
C...

By: Nada Adel Sobhi
Mubasher: Several countries have seen positive movements in the Brand Finance 2017 Nation Brands Report, while others have slipped or taken major falls such as Qatar and Bahrain.
Globally, the US, China, Germany, Japan, the UK, and France have maintained their positions from first to sixth, respectively in both 2017 and 2016.
No Arab countries have made it to the top 10 or top 20, but the UAE has risen to rank 21st globally, making it the highest Arab nation in terms of ra...

By: Nada Adel Sobhi
Cairo – Mubasher: Children and smartphone and tablet screens, a hazard most parents now worry about and wonder if it will affect their children’s learning skills. UAE-based startup Lamsa, however, has made use of this problem turning it into a learning curve for children across the Middle East and North Africa (MENA).
Lamsa is an edutainment application that can be downloaded via tablets. It teaches 3 to 8-year-old children numbers, the alphabet, words, and more in Arabic ...