Nada Sobhi

Voice search isn't the same as voice assistance, though many seem to have them mixed up and seem to jump to conclusions about the future of SEO. This article highlights the differences and what this means for SEO.

Article on types of YouTube ads and the benefits of each so people and companies can decide which best suits their needs and their message.

After Instagram said it would limit how likes are seen on its platform and unveiled the update in several countries, I talked to digital marketing experts about the move and how they thought it would affect influencer marketing.

When I started my blog, I had no idea what a book blogger was or that I'd become one. Fast forward 8 years, I'm reading and reviewing books by indie and published authors alike.

In this blog post, I list the 8 criteria I focus on when reading and reviewing a book.

Simply saying that a book is good or bad isn't my way of doing things. I have to justify why I think so. It's what majoring in literature has taught me.

Typos and grammatical errors have a way of crawling into your writing no matter how good your language skills are. No one can get everything right from the first attempt. An error or two are bound to make their way here and there. In this article, I list three ways to make your writing better and typo-free.

Interview with Egyptian Exchange (EGX) chairman Mohamed Farid who discusses several means the bourse has been working on to attract small and medium-sized enterprises (SMEs) and startups to list on it and how it supports them. The interview was done during the RiseUp Summit in December 2018. Farid also discussed several major differences between listing large firms versus SMEs and startups on the EGX.

Egypt’s minister of tourism Rania Al Mashat recently tackled issues several issues confronting the country's tourism sector. Speaking at the RiseUp Summit 2018, she unveiled a new ministry strategy to boos tourism and called on people to help the ministry build anticipation for the 2020 opening of the Grand Egyptian Museum, or what she called GEM 2020.

ENBD REIT, the real estate investment fund managed by Emirates NBD Asset Management, is considering expanding its portfolio in the United Arab Emirates, according to its head of real estate Anthony Taylor.
Having recently reported a net asset value (NAV) of AED 1.1 billion ($300 million) in 2017, the Islamic Shari'a compliant REIT is now has several expansion plans in the pipeline, including diversifying its portfolio through the different asset types.

Cairo witnessed its first E-commerce Summit on Wednesday, 26 September, bringing together CEOs and top executives from top brands and startups from across the country.
Hundreds attended the event held at The Nile Ritz Carlton, where topics such as driving digital transformation in companies, education versus real-life work needs, taxes and legislation for the digital scene, among others were discussed.

Guest post by Nada Adel Sobhi on four lessons learnt about writing through reading with solutions on how to overcome these problems.

Writing tips are everywhere, but as a reader, you start to make your own connections and mental notes from books. From show don’t tell, to characterization, to pacing, a book has many facets that make it whole and unique even if plots become similar from time to time.

Investment Residential
By Nada Adel Sobhi
Where should I buy? A question that baffles every soon-to-be couple, every father looking to buy a property for his child, and every investor looking to make a profit.
The decision to purchase a property involves a number of aspects that determine the pros and cons of said property; location, access, facilities, surrounding commercial venues, and future resale value are just a few that come to mind.
In the current Cairo property market, older areas cl...

Tourism
By Nada Adel Sobhi
Recently, the Egyptian government has prioritized plans designed to boost the real estate, hospitality, and tourism sectors in the country. The real estate sector especially has been viewed as the most resilient in the face of the dwindling economic conditions the country has suffered from over the past five years.
Egyptians tend to hedge against inflation and a weakened currency by investing in real estate. “The investment culture in the domestic market classifies ...

Overview
By: Nada Adel Sobhi
Despite the current economic situation, the Egyptian government has been focusing the larger portion of its plans to attract foreign direct investment (FDI) into the country. One industry that has been benefiting from the inflow of FDI is the real estate, especially in terms of projects in new non-urban areas.
To secure investments in new areas that far from main cities a nation-wide infrastructure scheme, dubbed the National Roads Project (NRP), was launched in A...

Book blogger and writer Nada Adel Sobhi interviews SipOf.Ink co-founder Mouneer Rabie about their new startup and chatbot.

By: Nada Adel Sobhi
Editor-in-Chief of HR Revolution Middle East
“Being an entrepreneur is the most difficult start.”
On Monday, 29th of February, 2015, the Strategic Marketing and Entrepreneurship Center (SMEC) affiliated to the Arab Academy for Science and Technology (AAST) hosted the first seminar in The Founders series.
The event saw the founders of five startups across Egypt discuss their projects, how they brought them to light, the difficulties they faced, some of which were quite funn...