Nada Sobhi

Loyalty programs are a great way to retain customers. But have you ever wondered what industries might be more fitting for a loyalty program over others?

In today's world of wide-ranging online shops and businesses, it's important to have something that not only can attract customers but also, and more importantly, retain your customers and keep them coming back to you rather than your competitors.
This 'something' is a loyalty program.

This is a continuation of a series on Facebook audiences and ads. This post tackles Facebook Dynamic Audience.

If you’re wondering how you’ve never heard of this audience type or why it doesn’t appear often, you’re not alone.

Loyalty marketing and customer loyalty programs have been around for decades, technically since Betty Crocker launched one in 1929 when they offered coupons printed on product packages.
Since then, loyalty programs have evolved significantly. In this post, we talk about the do's and don'ts of loyalty programs.

One of the most important options provided by Facebook for businesses is the Facebook Pixel. Companies, small and large, use it for tracking purposes.
But what is the Facebook Pixel and how does it work? This is the focus of today's topic.

Every business, big or small, needs a customer segmentation strategy to better target their customers and increase revenues. Using this strategy, companies will then be able to better understand their customers and their needs.

This article will define what customer segmentation is and how to use it to target customers.

Loyalty. It’s a word and emotion we learn early in life. It’s something that we ‘feel’ towards family and friends, and as we grow up towards certain institutions and organizations like college and work. But things have changed and evolved until the term ‘loyalty marketing’ was born.

This article explains the idea of loyalty and how businesses can use it to create loyal customers and brand ambassadors.

Omnichannel marketing or having an omnichannel experience has become a common term among marketers and business-to-business (B2B) companies.
But what is this omnichannel thing and what does it mean for businesses?
This article defines the Omnichannel Experience and gives examples of businesses providing an omnichannel experience to their customers.

Businesses swear by Facebook ads, but it's important to first understand the different types of audiences, including Facebook Custom Audiences, which done right, can get great results.
This article tackles what Facebook Custom Audiences and how they work.

It's important to define what success is and then how a loyalty program can help a business.
This article talks about about the Top 5 Points to Consider Before Creating a Loyalty Program.

Facebook is a common go-to advertising platform, offering various audience options for advertisers including today’s topic: the Facebook Lookalike Audience, which is one of several audience types Facebook allows advertisers to target when creating ads on its platform.
Having surpassed the 2.6-billion daily active users mark, Facebook will remain a top contender when it comes to advertising dollars.

Push notifications, or what was previously known as push messaging, have been around for several years. But only recently have businesses begun to consider interactive push notifications as part of their marketing strategy and as a means to boost engagement.

In this article you'll learn what Interactive Push Notifications are and how your business can benefit from using them.

In order for your business to take advantage of social media, you need to be present across many platforms. This means researching where your customers are, and building relationships with them through organic and targeted content; after all, when done right, social media can be a prominent means through which to push your products and services.

Corporate social responsibility (CSR) is the driving force behind companies that give back to their community. It can come in various forms and guises, such as volunteering, donating or providing incentives; whatever shape it takes, though, it's not just the organisation's chosen causes that benefit.
Given the excellent brand publicity that such work generates, CSR is also a highly useful marketing tool, and it's not just limited to mega-companies; small businesses can also carry out CSR.

When running a business, your customers will be the single most integral part of its success – or failure. Your ability to develop relationships and cultivate loyalty with a steady flow of consumers can be the pillar on which your entire operations rest.

Therefore, it's essential to know how to build trust with customers. To help, we've compiled a comprehensive breakdown, including nine ways to ensure trust and loyalty among your target audience.